Every great journey begins somewhere, and ours began with a simple conversation.
Alia Ashrafi and Farhin Ashrafi were discussing the challenges many young families in Bangladesh faced when searching for safe, high-quality childcare. One of Farhin's close friends was struggling to find a setting that offered both professional care and meaningful early learning for her child.
Having lived and worked in the childcare sector in the United Kingdom, Alia understood first-hand the value of high-quality early years practice. Farhin, an architect, had also observed that many childcare settings were not designed around the developmental needs of young children. Together, they asked themselves a simple question:
'What if we could create the kind of early years setting every family hopes to find?'



